+91 91525 74715 | info@excelinstitute.co.in

Reset Password

Scope of Digital
Marketing in India & Globally: 2022

The future generation will grow up in this digital era, accustomed to doing everything online. In order to be able to cater to these future customers, organizations and businesses need to make digital marketing efforts today. If you’re wondering what the scope of digital marketing in India and worldwide looks like, then reading this blog may be a good headstart! You can find out about the growth, future, nature, job scope, and a lot more and dive deeper into the scope of digital marketing in India and globally.

  • The Growth of Digital Marketing – Covid Updated
  • The scope of digital marketing in 2020 and 2021 has seen drastic growth. Even despite the pandemic affecting us for 2 consecutive years, the growth has been nothing less than amazing. When we think of the key indicators of success in marketing, the first thing we think of is the number of people reached through marketing practices.
  • The internet’s penetration has reached outstanding numbers. Looking at India, it has the 2nd largest number of internet users in the world.
  • With new developments and variants like Omicron and Delta, there’s a significant fluctuation in the trend patterns across the industry but digital marketing remains to stand strong. Further, it is projected to take an even higher leap in 2022.

Careers in Digital Marketing

With the rising popularity of digital marketing, companies are demanding digital marketing professionals and experts. Even though we have started living with the pandemic and adapting to it, the job market will increasingly focus on digital and technology skills as it will enable them to work remotely. Thus, companies are looking for people who are skilled to handle digital marketing jobs.

Why Digital Marketing is Important for all Busines

Digital marketing offers many advantages over traditional advertising methods, such as print ads and direct mail, billboards, TV and radio. It allows brands to do more with their resources while empowering the customer to do business with that brand on their terms.

Types of Digital Marketing

Digital marketing is often a collective effort, where professionals working across several different areas combine their knowledge and resources to meet the goals of the business. The next step in our introduction to digital marketing is to outline what these different areas are.

It’s important to remember that not every company will necessarily use all of these methods. However, each channel presents an opportunity for a business to expand its brand reach and increase sales. We’ve highlighted some of the most frequently used types of digital marketing skills and what they entail.

Growth
  • The Growth of Digital Marketing – Covid Updated
  • The scope of digital marketing in 2020 and 2021 has seen drastic growth. Even despite the pandemic affecting us for 2 consecutive years, the growth has been nothing less than amazing. When we think of the key indicators of success in marketing, the first thing we think of is the number of people reached through marketing practices.
  • The internet’s penetration has reached outstanding numbers. Looking at India, it has the 2nd largest number of internet users in the world.
  • With new developments and variants like Omicron and Delta, there’s a significant fluctuation in the trend patterns across the industry but digital marketing remains to stand strong. Further, it is projected to take an even higher leap in 2022.
Careers

Careers in Digital Marketing

With the rising popularity of digital marketing, companies are demanding digital marketing professionals and experts. Even though we have started living with the pandemic and adapting to it, the job market will increasingly focus on digital and technology skills as it will enable them to work remotely. Thus, companies are looking for people who are skilled to handle digital marketing jobs.

Why Us?

Why Digital Marketing is Important for all Busines

Digital marketing offers many advantages over traditional advertising methods, such as print ads and direct mail, billboards, TV and radio. It allows brands to do more with their resources while empowering the customer to do business with that brand on their terms.

Types of Digital Marketing

Types of Digital Marketing

Digital marketing is often a collective effort, where professionals working across several different areas combine their knowledge and resources to meet the goals of the business. The next step in our introduction to digital marketing is to outline what these different areas are.

It’s important to remember that not every company will necessarily use all of these methods. However, each channel presents an opportunity for a business to expand its brand reach and increase sales. We’ve highlighted some of the most frequently used types of digital marketing skills and what they entail.

Search Engine Optimization

Search Engine Optimization, or SEO, is one of the best tools that companies have in terms of gaining visibility online because it allows them to bring in more visitors through free, organic search results.

The major search engines like Google, Bing, and Yahoo rank websites based on specific parameters they deem most important and they do so at no cost to the website owners.

In optimizing your website and increasing your ranking in search engines results, you will gain more visibility and will, in turn, see an increase in visitor traffic to your website.

1. On-page SEO
This is the kind of SEO that you’re probably familiar with. On-page optimization includes all of the things that your readers will see when they visit your website. For the most part, that means content.

2. Off-page SEO
Defining off-page SEO is a bit more difficult. The first—and arguably most important—part of off-page optimization is link-building. This is a huge part of SEO, and it’s also one of the most difficult. Getting links to your site helps bring in visitors, and it shows Google that other people around the internet value your content, and that your site is authoritative

3. Local SEO
While many businesses only operate online, there are still thousands of companies that have a physical location where they need customers. If customers aren’t coming through your door, you’re not making money. So it’s important to take that into account when doing your SEO.

4. YouTube SEO
Much like app store optimization, YouTube SEO is a niche type of optimization, but it can make a big difference in how much traffic you’re getting. Many people don’t realize that YouTube is one of the world’s most popular search engines, and that ranking for a popular search there is absolute gold.

Social Media Marketing

Social Media Marketing is a part of digital marketing which utilizes the social media platform to drive users to the website. The use of social media and social networks is to advertise a company’s product basket and services. Social media marketing majorly focuses on enhancing user communication and brand recognition in order to reach out to potential customers. You can purchase website traffic as well as services from prominent websites. such as Instagram followers, Facebook comments, and YouTube subscribers. Social Media Marketing types will help you to engage with your customers, leads, and prospects.

Paid Media Marketing

Paid media refers to inorganic marketing efforts that are handled by the paid placement agency. It means you have to pay for your advertisement. Paid media has become an important component of online businesses. To advertise a product to a larger audience, therefore, it is necessary to purchase online ad space. Paid media is a part of a brand’s overall strategy to boost traffic, sales, and conversions by clicks, resulting in increased revenue.

Types of Paid Media
1. Paid Social Media
2. Search Engine Ads
3. Banner Ads
4. Native Ads

Types of Paid Pricing Models
1. Cost Per Click (CPC)
2. Cost Per Thousand/Mille (CPM)

Our Mission

Our mission is to provide you with relevant learning that inspires and equips you to definitely lead with digital.

We goal to unlock the leadership, management, culture and creativeness around internet marketing, not only technical delivery of fundamental campaigns.

Our strength is within personalizing the training material and process to your demands.

Our classes take a look at digital included in the whole marketing ecosystem, less a stand-alone funnel

×